lego company history production features
Since its beginning, Lego has been able to benefit from a variety of production features. These features have helped Lego to develop some of the most popular toys in the world. This includes the development of a unique interlocking system and the use of plastic instead of other materials. These unique features have helped the company become the leading toy manufacturer in the world.
In the 1960s, the company continued to expand quickly. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model builder. Dagny was adept at making large scale models and worlds, which were displayed in the showroom. This was a great method to highlight the possibilities of LEGO bricks, and to create interest among youngsters.
In 1971 the LEGO system began expanding into new areas by adding furniture pieces and dollhouses. The LEGO system further grew in 1972 when it added of boat and ship sets with hulls floating. In the 1960s, the company started its international expansion by selling its products in North America via a licensing arrangement with Samsonite.
In the 1980s the company continued to grow and diversify its offerings, as well as modernize. This included the establishment of an R&D department that has helped keep the LEGO system at the top of its game in terms of innovations. It also saw the introduction of themed sets that let users to build specific models without having to figure out what they should do on their own. This was the first step towards more intricate building and let children get an experience that was more hands-on using Legos.